Deakin University needed major funding to help create it's very own Humanitarian Leadership center. Key stakeholders in businesses and organisations were targeted and delivered the following pack which highlighted the importance and need to train humanitarian leaders for any future global crisis.

Two items were sent.
The first was a 'teaser' - a bottle of dirty water with purification tables.
Soon after the teaser, the main pack was sent.
It was designed to look like an aid relief pack.

Inside the pack were many ration items.
Each one contained a message that highlighted the many problems a humanitarian leader would face and have to deal with in a crisis.
A letter was included with details about how their funding could really make a difference in the world and a strong follow through to talk with Deakin's Philanthropy facility.