![](https://freight.cargo.site/t/original/i/a2acd483687c83c10f163857664e5a6074fd99bd69dd7cbd72fa3f7536d178ae/720_RSPCA-Animal-cracks.jpg)
RSPCA DROUGHT - AMBIENT
To create further PR awareness, we created an experience at Federation Square that invited public to walk on a 20X20 meter desert landscape that was made up of hundreds of interlocking animals. News channels and press covered the event and helped draw further donations for this urgent fundraiser.
![](https://freight.cargo.site/t/original/i/3e7ac8029effc18194d1e0de58fd4045b8b53736e5becbaf92cdf16ab9bc6b3d/RSPCA_Fed_o.jpg)
![](https://freight.cargo.site/t/original/i/77ab83a6a070a79fa64bede276ccdec4158c6e4ff1a81d073951076888e9120d/RSPCA_Biscuit_o.jpg)
![](https://freight.cargo.site/t/original/i/a77822a6167f71dc08469c2eafd4a4dfa0f415b4cb25da9bc589efb5c070bc8a/RSPCA_teatowel2_o.jpg)
![](https://freight.cargo.site/t/original/i/ad7bf87e292c7ea2432b87eddeb92dc0b02e3dd23d8cf08450c1921a49bfa315/RSPCA_skin1_o.jpg)
![](https://freight.cargo.site/t/original/i/e9e6e8db7925996941338d90970ba6effc9c74fad90ba0ef3976572bdf6459f2/RSPCA_skin2_o.jpg)