Kieran Reads Bedtime Stories
An idea that put All-Black Captain Kieran Read, Number 1 on the NZ iTunes Podcast charts
Swisse has a range of vitamins that support New Zealand every day. But to support the rugby loving nation at night time too, All-Black captain Kieran Read helped us launch a podcast. Kieran Reads Bedtime Stories released new episodes on the evenings that the All-Blacks took on other nations, helping parents put their children to bed, and watch the matches in peace.
Brand love increased 72%, sales increased 332% and the podcast hit number one on the iTunes charts.
The campaign picked up 5 finalists at Axis, and 7 finalists at AWARD, converting into one silver and two bronze.
Brand love increased 72%, sales increased 332% and the podcast hit number one on the iTunes charts.
The campaign picked up 5 finalists at Axis, and 7 finalists at AWARD, converting into one silver and two bronze.
![](https://freight.cargo.site/t/original/i/71a706a40af2d3f93773360b2a6a72d4d2c7bdfecd1b5a3de4793a835a6eefff/Kieran_Reads_Bedtime_Award_Board_illustrations1.jpg)
![](https://freight.cargo.site/t/original/i/abf8742e9a00424c1f6d3d4efd5df4c31af688cfe989419979cdf297566456ca/Wee_Kiwi.jpg)
![](https://freight.cargo.site/t/original/i/4a76d6daf5b64dabcabb845590b10ee214a9ef1180b3e4c280446ace86b1c531/Snowman_Tropical_Holiday.jpg)
![](https://freight.cargo.site/t/original/i/fa064f00d5590836f81da6a23e058f72638e50d6b1a3a7271ea3c9ed66eb0bd2/Goldilocks.jpg)
![](https://freight.cargo.site/t/original/i/2cc046cd2f5d0b5bef5a8bebb6c56c68c26121ad98fe5dc014f2bf64a7c7ea66/Magic_Cyclone.jpg)
Kieran Reads Bedtime Stories
Podcast
2018 — 2019
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Deakin University
Alumni Magazine
2014 — 2018
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The polish room
Self promotion
2012 — 2014
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Swisse Global Content
Ambasador. Chris Hemsworth
2020 — 2021
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Podcast
2018 — 2019
![](https://freight.cargo.site/t/original/i/0ff5c22d9a8da835c7a5baf23e75fc50acf8b7c3b6ddf42bfef6d4174eb00b54/Snowman_Tropical_Holiday.jpg)
Deakin University
Alumni Magazine
2014 — 2018
![](https://freight.cargo.site/t/original/i/4b47d57ac31d86771cf92c7181d09aad2017344896c079051f4a8b6919dda9e0/Disrupt-1.jpg)
The polish room
Self promotion
2012 — 2014
![](https://freight.cargo.site/t/original/i/ff3f07156bd1053f164a9f4136e33045017cffad354162493eef801249d8f680/Polish_pro2_o_2048.jpg)
Swisse Global Content
Ambasador. Chris Hemsworth
2020 — 2021
![](https://freight.cargo.site/t/original/i/e4b3debef2603e6b9179afd2ac4ba81a9a031ffe20d25e7dc179f904ce679299/sPo1WLpU.jpg)