Maxwell & Williams an iconic Australian brand, came to us with the dream brief. They needed a complete brand makeover.
This project involved creating a new Marketing strategy - positioning line, photographic image library, new website, Advertising (Press & Digital) Retail tabloid, Blog & always on Social Media content.
![](https://freight.cargo.site/t/original/i/d92965412008726f9aaa716d599fd8c3d731eb2f30f09411cd52f38b1bb2ced0/M-W_Laptop1.jpg)
![](https://freight.cargo.site/t/original/i/22e39a4917f9ef213f9b2eb3864f2159575e78aa548b3d16a9099beecd74ce24/M-W_Laptop3.jpg)
![](https://freight.cargo.site/t/original/i/89a23aaf73447b3336ee7fd98f4bda460530ee381e8da82a33328528bf7930f2/M-W_Laptop2.jpg)
![](https://freight.cargo.site/t/original/i/ec7918763c89daf4b9662b588f472865dea71dd4a1129a656218f5ad0471df08/M-W_Master_online2.jpg)
![](https://freight.cargo.site/t/original/i/35f4337a0bd439433c8135c6a4c65ee233f76c6998753f3988b1460542fa3868/M-W-Magazine_Moc.jpg)
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![](https://freight.cargo.site/t/original/i/6134b9120caa1ad2f2cd3b712630d39b4321de57b282c4e4c6b7e465f922e139/Image-1.jpg)
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![](https://freight.cargo.site/t/original/i/3808c3e3d8a843ca15ff4c9e84f8e80689ecf51b0d1c974b5f23f16ceefbf2d1/Image-5.jpg)
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Imagery was taken to reflect seasonality as each new rage was released.
![Tabloid](https://freight.cargo.site/t/original/i/621486777c0b7cbfee4d4799ccf64bb3faa3b1e09fe0a8c4b571cccd2488670b/Tabloid_master-layout.jpg)
Kieran Reads Bedtime Stories
Podcast
2018 — 2019
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Deakin University
Alumni Magazine
2014 — 2018
![]()
The polish room
Self promotion
2012 — 2014
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Swisse Global Content
Ambasador. Chris Hemsworth
2020 — 2021
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Podcast
2018 — 2019
![](https://freight.cargo.site/t/original/i/0ff5c22d9a8da835c7a5baf23e75fc50acf8b7c3b6ddf42bfef6d4174eb00b54/Snowman_Tropical_Holiday.jpg)
Deakin University
Alumni Magazine
2014 — 2018
![](https://freight.cargo.site/t/original/i/4b47d57ac31d86771cf92c7181d09aad2017344896c079051f4a8b6919dda9e0/Disrupt-1.jpg)
The polish room
Self promotion
2012 — 2014
![](https://freight.cargo.site/t/original/i/ff3f07156bd1053f164a9f4136e33045017cffad354162493eef801249d8f680/Polish_pro2_o_2048.jpg)
Swisse Global Content
Ambasador. Chris Hemsworth
2020 — 2021
![](https://freight.cargo.site/t/original/i/e4b3debef2603e6b9179afd2ac4ba81a9a031ffe20d25e7dc179f904ce679299/sPo1WLpU.jpg)